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The Mindy Project (FOX) Up 10% in A18-49
Once Upon A Time (ABC) Season 4 premiere up to a 3.4 in A18-49
The Simpsons (FOX) Season premiere achieves am impressive 3.9 in A18-49
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New Girl (FOX) Down 8% in A18-49
Scorpion (CBS) Falls to a 3.0 in A18-49
Marvel’s Agents of S.H.I.E.L.D. (ABC) A series low of 1.7 in A18-49
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Thursday 25th September saw a good night for ABC,starting off with Scandal, which came back for its fourth season. The drama returned with a very strong performance of 12.2m viewers and a series best of 3.8 in A18-49 (season 3 premiere earned a 3.6).
Following Scandal, ABC had the premiere of their highly anticipated new drama, How to Get Away with Murder. The series, from executive producer Shonda Rhimes, stars Viola Davis as a law school professor who challenges her students to solve some of the most difficult criminal cases that her law firm takes on. The students stop at nothing to make sure they get to the head of her class. The new show got off to a very good start and gained significantly on Scandal’s audience, with 14.3m viewers tuning in for the debut. The show stood steady in A18-49 with another 3.8 rating.
Also on ABC but premiering on Tuesday 30th September at 8pm, the network launched Selfie. Produced by Warner Bros. Television and A Piece of Pie Productions, the show centers on a woman who has 263,000 followers who hang on to her every post, tweet and selfie, but who realizes that being friended is not the same as having actual friends. She asks a marketing guru to rebrand her self-obsessed reputation and teach her how to connect with people in the real world. The series is very loosely based on George Bernard Shaw’s novel, “Pygmalion,”. The new comedy didn’t get sampled too well, with only 4.9m viewers and a lowly 1.4 in A18-49. Compared to last season’s premiere of another comedy, The Goldbergs, the newcomer was down by a massive 55% in A18-49.
The series premiere of ABC’s other comedy, Manhattan Love Story, at 8.30pm, unfortunately fared worse for the network. The show, which followsa couple as they navigate the ups and downs of being in a relationship, also shares their inner thoughts throughout the episode, attempting to offer a revealing take on the differences between men and women. Regrettably, the show failed to generate much interest, falling slightly lower than Selfie’s audience, with a 1.3 in A18-49 and 4.3m viewers. The show was also down 43% in A18-49 from the network premiere of Trophy Wife in the same timeslot.
On Wednesday 1st October at 10pm, CBS premiered their new crime drama, Stalker, with a new season premiere of Criminal Minds as its lead-in. The series stars Maggie Q and Dylan McDermott as detectives who investigate cases of stalking, including voyeurism, cyber harassment and romantic fixation - for the Threat Assessment Unit of the LAPD. Ratings are yet to be released, but it is more than likely that this new show will score high numbers, as the network is sticking with what it knows best - procedural dramas.
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ABC has a new drama, American Crime. Produced by ABC Studios and Stearns Castle, the show centers around the events after a young couple in Modesto, California, are attacked in their home. A war veteran is killed and his wife is left unconscious, barely hanging on. The gritty drama is told from the point of the view of the victims and sends shock waves into the community, stirring up tensions across racial lines.
CBS is developing a new drama, Zoo, based on the book by James Patterson. The show is set amidst a wave of violent animal attacks sweeping across the planet, and a young renegade scientist is thrust into a race to unlock the mystery behind this pandemic before time runs out for animals and humans alike. The series is produced by CBS Television Studios and James Patterson Entertainment.
The CW is also developing a new drama, Tales From the Darkside. The show is based on the 1984 series by George A Romero, and explores horror, science fiction, and fantasy. It is produced by CBS Television Studios and K/O Paper Products.
On a lighter note, OWN Network has a new reality series in development, Too Fat to Fly. The show follows best friends Ramone Dickerson and Corey Simmons as they navigate their small-town food truck business, selling a twist on a culinary classic: stuffed chicken wings. The show is produced by Paperny Entertainment.