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Big Brother (CBS) Increases to a 2.3 in A18-49
Extreme Weight Loss (ABC) Up to a 1.0 in A18-49
Under The Dome (CBS) Up two tenths in A18-49
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Food Fighters (NBC) Down a tenth in A18-49
Reckless (CBS) Falls to a 0.7 in A18-49
Dateline (NBC) Down 18% in A18-49
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On Thursday 2nd September at 8pm, ABC had the premiere of their special The Story of Frozen. Produced by Walt Disney Animation Studios and Lincoln Square Productions, the special gives a behind-the-scenes look at the making of its Oscar-winning hit CG fairy tale, Frozen. The show had a respectable airing, with 4.9m viewers and a 1.1 in A18-49.
On Monday 8th September at 10pm, A&E launched their new original reality series, Love Prison. The show selects couples who are dating online, but have yet to meet in person. These couples then finally meet face-to-face while living in a house on a deserted island for one week. With all comforts and distractions taken from one another, the reality show tests whether or not they are able to last the week and leave the island together.
On Tuesday 9th September at 9pm, FOX premiered their new, hyped up reality series, Utopia. Based on a Dutch format, the U.S. version is a 365-day-long social experiment where 15 people have been selected to live and work together on a plot of land while being filmed by 130 cameras. There’s no host, competition or prize, but there is a small stable stocked with a chicken coop, two dairy cows, and a large open-air barn where the cast can sleep. This second premiere was very disappointing and considerably lower than its original preview airing on Sunday which obtained a 2.0 in A18-49, whereas Tuesday’s premiere fell all the way to a 0.9 in the demo. In total viewership, the show did moderately with 4.6m viewers. Its competition was not too strong either, with Extreme Weight Loss, Big Brother, Food Fighters and an Arrow repeat in its first hour. NBC’s long-running America’s Got Talent however, stole the 10pm timeslot with 9.7m viewers.
Also that night at 9pm CBS had a 2-hour long programme - their special live event, Fashion Rocks. The concert, hosted by Ryan Seacrest, combines fashion and music, and featured performances by Afrojack, The Band Perry, Duran Duran, KISS, Miranda Lambert, Jennifer Lopez, Usher and others. The special didn’t generate much interest, with 2.4m viewers tuning in and a 0.6 rating in A18-49.
On cable that night at 9pm, OWN Network had the premiere of their new Tyler Perry soap, If Loving You is Wrong. The show follows a group of husbands, wives and friends who live and love in the same middle class neighborhood. On the surface they appear to happy – raising children, working jobs, finding and maintaining romances – but below, their lives are linked by deceit and lies that threaten to destroy everything. The network aired two new back-to-back hour-long episodes and made a very strong start, becoming the most watched series premiere in the channel’s history. Episode 1 drew 1.93m viewers and Episode 2 maintained 1.92m.
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Coming up in development…
ABC has a new drama in development, Marvel’s Agent Carter. The show follows Peggy Carter, who finds herself marginalized when the men return home from fighting abroad. Working for the covert SSR (Strategic Scientific Reserve), Peggy has to balance doing administrative work and going on secret missions for Howard Stark, while trying to navigate life as a single woman in America. The show is produced by ABC Studios.
ABC also has another drama in development, Las Reinas. Produced by ABC Studios and the Mark Gordon Company, the show centers around Alex Della Reina, Miami PD’s premiere detective. Alex is a woman caught between two families - the police force itself, and her hated real family - who run Florida’s most powerful and dangerous criminal syndicate.
CBS have a new drama in development, Last Hour. The show centers on the premise that, during an undercover operation, the most dangerous and critical time comes in the last sixty minutes. The series follows a female FBI Agent’s journey through the final hour of a sting operation, which plays in real time. The series is produced by Universal Television.