The Bachelorette (ABC) Up to a 1.8 in A18-49
Whose Line is it Anyway? (The CW) Up 20% in A18-49
MasterChef (FOX) Increases 17% in A18-49
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Rising Star (ABC) A series low of 1.0 in A18-49
Under The Dome (CBS) A series low of 1.5 in A18-49
Extreme Weight Loss (ABC) Down 19% in A18-49
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On Monday 14th July at 9.30pm, The CW had the premiere of Seed, for which the network had licensed the US broadcast rights from the Canadian independent studio, Entertainment One. The show had premiered in February on the Canadian television network, City, and became the network’s highest rated original comedy series to date. The series tells the story of Harry, a single, underachieving bachelor/bartender who is also a sperm donor. Harry reluctantly begins a relationship with three unique and separate recipient families - a lesbian couple with a 9-year-old son, a neurotically hopeful single mom-to-be, and an upper-class family with a rebellious teenage daughter - with whom he’ll come to share more than just his DNA. The show received a lowly 0.6m viewers and a 0.2 in A18-49.
The network also premiered Backpackers, another new comedy, on 14th July at 8.30pm. The show follows best friends Ryan and Brandon as they race across Europe in search of Ryan’s missing bride-to-be, while at the same time they find themselves struggling with a classic twenty-something question of what to do with their lives. The show also got off to a slow start with 0.7m viewers and a 0.2 in A18-49. Both series remained the same for their second episodes and unfortunately it has already been announced that Seed and Backpackers are to be pulled from the schedule, after airing just 2 episodes. It’s been a tough summer for the network, as they also pulled their other summer series, Famous in 12.
Thursday 17th July, saw a number of premieres. USA Network kicked off with their new drama series, Rush. The show starring Tom Ellis as a bad-boy doctor who provides services to the rich and famous in L.A, didn’t make a strong start, with a 0.4 in A18-49 and 1.7m viewers. However, the network then debuted their other new drama, Satisfaction, a drama that centers around an investment banker who is set on making some major life changes after finding out his wife has been seeing a male escort. This built on its lead-in by nearly 25% in the A18-49 demo, also getting 1.7m viewers. The majority of the gains came in the male demo, with Satisfaction building on Rush by 32% in Men 18-49.
On the same night, FX had the premiere of their two new comedies, Married and You’re the Worst. Married aired at 10pm and looks at the relationships between Russ (Nat Faxon) and Lina Bowman (Judy Greer), a couple who can barely remember what life was like before kids, debt and suburbia ruined their romance. You’re the Worst, follows two self-destructive people who fall in love with each other. Married opened to a 0.7 rating in Adults 18-49 and 1.1m viewers, and You’re the Worst was lower, averaging 0.4 in A18-49 and 765,000 total viewers.
On Tuesday 22nd July at 8pm, NBC launched Food Fighters, their new reality cooking competition series. The show has Adam Richman (“Man v. Food”) host the series that gives amateur cooks the chance to test their skills against five professional chefs. In each episode a home cook and expert will cook the same dish to be judged in a blind taste test, with the amateurs winning a cash prize for every chef they outcook. The show had an okay start with 4.6m viewers and a 1.0 in Adults 18-49, but was down 33% from their last summer’s reality series premiere, Get Out Alive: Bear Grylls.
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ABC Family have a new drama, Stitchers. The show centers around a young woman who is recruited into a covert government agency to be “stitched” into the minds of the recently deceased, using their memories to investigate murders and decipher mysteries that would otherwise have died with them. The show is produced by ProdCo Original.
FX’s drama The Bastard Executioner follows a warrior knight in King Edward III’s charge who is broken by the ravages of war and vows to put down his sword. But that violence finds him again and he is forced to go to even more extreme lengths. The show is produced by FX Productions.